real papers, real memories
Chapter & Verse is a bookshop and cultural hub celebrating the soulful experience of real books. It offers what screens cannot—the feel of pages, the scent of print, and the ritual of reading—while serving as a gathering place for tradition, depth, and community.
| Client |
/ (showcase project) |
| Role |
identity Designer |
| Tools |
Illustrator, Photoshop, InDesign |
| services |
visual identity - merch design |
logo
The logo, structured as a grid resembling a bookshelf, integrates the initials “C & V” to balance clarity with symbolism. Together, these elements form a visual language that is refined yet approachable, grounding the brand in its mission to celebrate the enduring beauty of real books in a digital age.
visual language
The visual identity embraces a timeless aesthetic that reflects the character of a classic bookshop. A muted, calming palette sets a contemplative mood, while serif typography conveys elegance and literary heritage.